Cultural concepts

East Asian and New Zealand cultures differ greatly, and without an understanding of the basic cultural dynamics it can be a struggle to understand why Asian partners take certain actions. …

7 Common Issues

When engaging with Asian partners there are some common issues:   Communication Breakdown: The most common issue in developing a business relationship is communication breakdown. Important information frequently gets lots …

Investment Strategy Development

Eastern Bridge recently completed a contract for the Ministry of Business Innovation and Employment (MBIE) and Priority1 to develop a strategy to look at East Asian sources of foreign direct investment. The …

Four regional investment projects

One of the biggest hurdles for councils in attracting foreign investment is the lack of investment ready cases. While there is a willingness for Asian businesses and individuals to invest …