Eastern Bridge is a consulting company specialising in international relations, particularly between New Zealand and East Asia. We provide an advisory and facilitation service to assist New Zealand companies and organisations to develop new commercial relationships with our Asian neighbours. The concept was developed by Simon Appleton, who has for a number of years, worked in both the Public and Private sectors in New Zealand and in Asia. During this time the importance of Asia to New Zealand became apparent, as did the disconnect between New Zealand and our regional neighbours. Eastern Bridge aims to provide a market-orientated response to this disconnect and to bridge the gaps between New Zealand and Asia.

What we can do for you

The all encompassing International Relations service provides clients with all the tools to connect with Asia. Starting from $500 per month the services is fully customisable to fit your requirements. A full outline of the service is provided below

Social media is an affordable and effective way to connect with your customers and raise the profile of your brand. Eastern Bridge's Social Media Marketing provides you with a professional solution to engage with your Asian market on the most appropriate platform.

Eastern Bridge’s strategic planning helps clients identify their opportunities through connecting with Asia and maps out a pathway to reach their goals. Eastern Bridge has worked with a range of local and central government clients as well as exporting and education businesses.

Who are our services intended for?

Eastern Bridge's services are suitable for any New Zealand organistion or business who wants to engage with North East Asian partners, either in New Zealand or internationally. Our clients come from a diverse range of sectors including Local Government and Economic Development, Export, Tourism and Education. You can find more information about Asia and its individual markets by clicking HERE.

Eastern Bridge Team

SIMON APPLETON | CEO | SIMON@EASTERNBRIDGE.CO.NZ | 0223969590

Simon grew up in regional New Zealand before moving to Asia. He has lived in China and South Korea for almost a decade. Simon has a Masters of Chinese Law from Renmin University and speaks Chinese and Korean. In 2010 he returned to New Zealand to work for the Opotiki District Council and Toi Economic Development Agency as their Economic Development Officer. In 2014 Simon established Eastern Bridge. He now lived in Hawkes Bay but regularly travels all over New Zealand and into Asia to meet his clients 

CHRISTA | Office manager

LULU | China manager

JIN | Korea manager

RALF | Kaitipu manager

MERV | Chief Advisor

Why you should work with us

TRANSPARENCY

Eastern Bridge puts a strong emphasis on transparency and integrity. We form strong bonds with our clients and pride ourselves on our ability to have frank and straightforward discussions with them.

AN ENTIRE TEAM

When working with Eastern Bridge you do not work with just one consultant but an entire team bringing in a diverse range of ideas, experiences and knowledge. 

CUSTOMISABLE

We work with our clients to understand their needs and don't impose a 'one size fits all' solution. We we take on a new client we go through an induction workshop to work out how we can best assist them. 

CONNECTED

Eastern Bridge has a strong focus on relationship building. When working with Eastern Bridge your organisation can tap into a truly international network of businesses, organisations and individuals. 

MULTI CULTURAL

We are a multicultural and multilingual team. Each member of Eastern Bridge has lived outside their own country and understand nuances of operating between New Zealand our our target market's culture.

Explore the markets where we work

 

 

SERVICES

 

 

Eastern Bridge provides a range of high quality and tailored solutions for its clients. All the services were developed in consultation with specialists from a range of backgrounds including: government and regulatory, foreign affairs, business and trade, tourism and promotion, investment and finance, education, and student recruitment. When working with Eastern Bridge you gain access to a diverse international team. Our services are:

 

International Relations Service

The all encompassing International Relations service provides clients with all the tools to connect with Asia.The service is suitable for local government, exporters, educators and tourism operators. By using this service our clients can utilise Chinese (Simplified and Traditional), Japanese and Korean. From $500 per month our clients receive the following components which can be used in any combination their business requires.

 

Components of the International Relations ServiceDescription
Communications Developing marketing material, responding to incoming correspondence, general translation and interpreting, meeting minutes, contracts and legal documents
Due Diligence and Briefing Reports Light due-diligence on incoming delegation and business requests. Providing recommendations and preparing briefing documents
Ethnic Media Management Content translation, media releases and interpretation. Managing relationships with ethnic media outlets (domestic)
Social Media Content Produce and post content on social media platforms.
Market Research / Observation Light market research and reporting. Reviewing existing brands and review online comments and perceptions.
Case Manager Providing a dedicated contact point for Asian partners to connect with on behalf of clients in their own language.
Training Provide tailored training relating to language, culture and etiquette
Advice Email advice or instant phone advice
Mini-website Your organisation can have a mini-website presence in the Eastern Bridge's Asian language portal

 

For more information, or to discuss working with Eastern Bridge please contact Simon Appleton: simon@easternbridge.co.nz

Social media Service

Social media is an affordable and effective way to connect with your customers and raise the profile of your brand. Eastern Bridge's Asian Social Media Service provides you with a professional and totally transparent solution to engage with your Asian market on the most appropriate platform. This service is suitable for local government, tourism organisations and operators, schools and exporters. This service starts from $800 per month, information on larger packages are available on request

 

Official Weibo Account$800 per month (NZD)
Content translated into Chinese The client to provide content and photos
4 original posts per month
Incoming communications translated into English for the client
A monthly digital report

 

For more information, or to discuss working with Eastern Bridge please contact Simon Appleton: simon@easternbridge.co.nz

Strategy Development Service

Eastern Bridge produces customised strategies. The strategies are as realistic and workable as possible for the client. We take into account variables such as resourcing constraints and accountability. We can also work with the client to develop management and measurement structures. This service is suitable for local government, Economic Development Agencies, and Regional Tourism Oranisations,  Education New Zealand Regional Partners. In 2016 Eastern Bridge produced a range of documents including:

  • A Report on Commercialising Sister City Relationships,
  • Several reports to identify Sister City partners
  • A Foreign Direct Investment Attraction Strategy,
  • An International Relations Strategy ,
  • An Economic Development Strategy
  • An Export Education Strategy,

For more information, or to discuss working with Eastern Bridge please contact Simon Appleton: simon@easternbridge.co.nz